Course : Advanced Software Engineering & Big Data Modelling HMU

Καλησπέρα σε όλους,

Την ερχόμενη Τρίτη 27/10/2026 και Παρασκευή 23/10/2026 στα πλαίσια των διαλέξεων του Μαθήματος 

θα φιλοξενίσουμε την παρακάτω διάλεξη

From Video Games to Apps: Digital Companions, Gamification, and User Engagement

απο την

Assoc. Prof. Dr. Ingrida Lescauksioen Guest Lecture for Software Engineering

Description

This lecture explores how principles from game design are increasingly applied in software products to improve user engagement, motivation, and retention. Students will examine how digital companions, narrative structures, and gamification mechanics are used in applications such as Duolingo, Pokémon GO, and AI-powered assistants. The session focuses on how software engineers can design more engaging user experiences by adopting concepts atrongly developed in video games.

Topics

• From games to digital products: why engagement matters
• Digital companions and AI assistants
• Gamification mechanics: rewards, progression, challenges, and feedback
• Case studies: Duolingo, Pokémon GO,  Waze, AI powered learning assistants
• Applying engagement design principles in software engineering

Learning Outcomes

After the lecture, students will be able to:

• Identify gamification mechanisms used in contemporary applications.
• Analyze the role of digital companions in user engagement.
• Propose engagement meachanics  for software applications.

Learning Activities

• Interactive lecture
• Case study analysis
• Group discussion
• Design  the Engagement Strategy Canvas for an existing application
• Present the created engagement strategy

Assessment & Recognition

• Active participation in lecture discussions and activities.
• Completion of the Engagement Strategy Canvas for an existing application.
• Presentation of the proposed engagement strategy.

Participants will receive a VILNIUS TECH Digital Badge recognizing participation in the guest lecture and skills gained in it.