Παρουσίαση/Προβολή

Διαχείριση Ταυτότητας για Προορισμούς και Τουριστικές Επιχειρήσεις

(BAT273) - Styliani Kladou

Περιγραφή Μαθήματος

This course contributes to students’…

knowledge to:

conceptually define the concept of branding (LO1);
understand the importance of identifying the identity and alternative branding plans adequate for tourism businesses and tourist destinations (LO2).

skills to:

evaluate the role of Destination Management Organizations for destination brand management strategies (LO3);
critically analyze various branding strategies and plans developed by businesses and destinations (LO4).

competency to:

design and implement branding plans adequate tourism businesses and destinations (LO5).

The course syllabus provides more details; take a look at that and at the assignment briefs.

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Ημερομηνία δημιουργίας

Δευτέρα 12 Φεβρουαρίου 2024