Παρουσίαση/Προβολή
Differences in cross-cultural consumer behaviour and consequences for branding
(IP-CCM135) - Ivana First
Περιγραφή Μαθήματος
During this class the students will be able to understand how brand meanings among consumers of different countries, vary based on the differences in culture.
Ημερομηνία δημιουργίας
Tuesday, May 24, 2011
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